July 13

Trustworthy AI for a Content Creator

Trustworthy AI for a Content Creator

By Deborah Johnson

July 13, 2023

ChatGPT, common sense, consistency, content creator, Deborah Johnson, Google, objectivity, podcast, reputable sources, research, trusted research, trustworthy ai, trustworthy sources, valid sources

Many of the same principles apply for evaluating trustworthy AI as evaluating trustworthy sources for authors and educational research. I have found that most blog posts we find online don’t substantiate accurate sources, thus their claims may or may not be reliable. The developing field of AI is one that is moving quickly, though what feels like uncharted territory can still be guided with some basic boundaries. This is extremely helpful for content creators who consistently produce articles, blogs and podcasts.

We are in the information age and relying on unreliable or biased information can lead to misinformation, flawed arguments and faulty conclusions. By evaluating sources for accuracy, we can ensure that our work is based on solid evidence, valid data and well-established knowledge. This fosters trust among peers and the community. It also provides additional educational content and ideas from thought leaders. We will cover five principles for evaluating trustworthy sources for trustworthy AI. Make sure you get the free download that will outline the five principles.

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One: Assess Authority

First, examine the qualifications and expertise of the author or organization behind the information. Look for indicators such as academic degrees, professional certifications, or relevant experience in the field. Consider the author's affiliation with reputable institutions with established universities, research organizations, or recognized experts that lend credibility to the source. Additionally, examine the author's publication history, reviewing whether they have published in reputable journals or have a track record of producing reliable and accurate information. Use common sense in evaluation as there are many from reputable affiliations, but degrees, affiliations and awards don’t guarantee credible and accurate content.

Another way to assess authority is by analyzing the peer review process. Peer-reviewed sources undergo a rigorous evaluation by experts in the field who assess the quality and validity of the research or information. Look for publications that mention peer review or are published in scholarly journals with a strong peer-review process. Peer-reviewed sources often indicate a higher level of authority and trustworthiness, as they have been critically evaluated and approved by knowledgeable peers in the field.

Two: Evaluate Accuracy

First, check if the information is supported by credible evidence and verifiable sources. Look for citations, references, or links to other reputable works that support the claims or statements made. The presence of reliable sources adds credibility and strengthens the accuracy of the information presented. Additionally, cross-reference the information with multiple sources to identify consistency and corroboration. If the same facts or claims are consistently supported by various reliable sources, it increases the likelihood of accuracy. On the other hand, if there are inconsistencies or conflicting information, further investigation is necessary to determine the most accurate and reliable version.

Second, be wary of potential bias or manipulation in the information presented. Assess whether the source provides a balanced and objective perspective on the topic or if it exhibits a particular agenda or slant. Bias can manifest through cherry-picked data, omission of relevant information, or the use of emotionally charged language. Look for signs of objectivity, such as a fair presentation of different viewpoints or acknowledgment of potential limitations. Independent and unbiased sources are more likely to provide accurate and reliable information that is not skewed or distorted by personal or ideological biases. A sense of discernment will be of value!

Three: Consider Objectivity

Realize that no source can be entirely unbiased, but it is crucial to discern the degree of objectivity and transparency in the presentation of information. First, it is important to be aware of potential biases or conflicts of interest that may influence the information presented. Investigate the background and affiliations of the author or organization to identify any potential biases. Look for disclosures of financial interests, political affiliations, or any associations that may influence the objectivity of the source. A source that acknowledges and transparently addresses its potential biases is more likely to provide objective information.

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Second, examine the language, tone, and overall presentation of the information. Objective sources tend to present information in a balanced and impartial manner. Look for signs of fairness, such as the inclusion of diverse perspectives or the acknowledgment of counterarguments. Avoid sources that resort to inflammatory language, personal attacks, or overly emotional appeals, as these can indicate a lack of objectivity. Additionally, cross-referencing the information with multiple sources can help identify consistency or discrepancies in the way the information is presented, further assisting in evaluating objectivity. If the information sounds too good to be true, it might be!

Four: Examine Currency

Examining the currency and timelessness of sources is essential when evaluating their trustworthiness. First, consider the publication date of the source. Depending on the topic or subject matter, it is important to ensure that the information is up-to-date and reflects the most current understanding or developments in the field. Realize that much of ChatGPT information was taken from 2021 sources, at least at the time of this post so be aware of that fact relating to statistics or trends. Look for recent publications or updated editions of books to ensure that the information is relevant and reflective of the latest research and knowledge. This is particularly important for topics that undergo rapid advancements or are influenced by ongoing events.

Second, consider the context and historical significance of the information. While currency is crucial, certain sources might provide valuable insights and enduring knowledge even if they were published long ago. In such cases, assessing the timelessness of the source becomes important. Look for sources that have stood the test of time, with their ideas, concepts, or theories still considered relevant and widely cited in current literature. Evaluating the impact and influence of a source over time can help gauge its enduring value and contribution to the field. Balancing both currency and timelessness ensures that the information obtained is not only current but also has a solid foundation based on established knowledge and historical context.

Five: Look for Consistency

First, consider cross-referencing the information with multiple sources. Compare the information presented in the source under evaluation with other reputable and reliable sources. If the information aligns consistently across multiple sources, it strengthens its reliability and credibility. On the other hand, if there are discrepancies or contradictions between sources, it indicates the need for further investigation to determine the most accurate and reliable information. Consistency among credible sources helps establish a more comprehensive and accurate understanding of the topic.

Second, consider the internal consistency within the source itself. Look for coherence and logical flow in the information presented. Assess whether the claims, arguments, and supporting evidence within the source are logically connected and consistent. Inconsistencies, contradictions, or unsupported assertions within the source raise questions about its reliability and accuracy. A trustworthy source should provide a coherent and internally consistent narrative, with evidence and information that reinforce each other. This is an additional area to use common sense and intuition. By ensuring both external and internal consistency, individuals can make more informed judgments about the trustworthiness of a source.

Trustworthy AI

By employing these principles, individuals can effectively evaluate the trustworthiness of sources and make informed decisions based on reliable and accurate information. We realize this takes extra work, but it will pay off in building trust and building a catalog of valuable content.


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The Craft of Research by Wayne C. Booth, Gregory G. Colomb, and Joseph M. Williams: This book provides practical advice and clear principles on conducting research effectively. The book emphasizes the importance of critical thinking, careful analysis, and proper documentation in the research process.

Research Methodology: A Step-by-Step Guide for Beginners by Ranjit Kumar: This beginner-friendly book offers a step-by-step approach to research methodology. The book provides simple and easy-to-understand explanations, along with practical examples and exercises to enhance understanding and application of research tools.

The extra work to verify sources will pay off in building trust and building a catalog of valuable content.

deborah johnson

Thought Leader, Keynote Speaker, Author

If you are interested in growing and learning, check out our online courses here: Online Learning

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Deborah Johnson

About the author

DEBORAH JOHNSON, M.A., creator of Hero Mountain® and former president of Los Angeles National Speakers Association, is an international award-winning music artist, author, speaker and National Media Commentator. She also hosts the popular podcast "Women at Halftime." Deborah provides tools to create your ideal lifestyle and work at mid-career or during the halftime of life, getting unstuck. You can live your second half fulfilled, focused and free! Up for multiple GRAMMY Awards and spending over 20 years in the entertainment industry, she's an expert on how to constantly reinvent yourself in a gig-economy. She is also the recipient of the Women's Economic Forum Exceptional Women of Excellence Award. Deborah is the author of multiple books, over twenty albums and musicals and speaks and performs in both live and virtual events.

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