Veena Prashanth underscores the universal challenges faced by business owners, regardless of their specific niche, be it software, digital products, courses, or challenges. She emphasizes the common goals of generating website traffic, building and engaging audiences, and ensuring sustained attention and interaction. Beyond just attracting visitors, she stresses the importance of creating content that not only captures attention but also guides users to achieve their desired outcomes. Veena believes in the power of automation to streamline these processes, making it a central theme in all her products. From audience engagement to feedback collection, she seeks to empower businesses to efficiently manage these critical aspects, demonstrating her commitment to helping others succeed in their entrepreneurial journeys.

We have updated this article with the recent podcast and additions to the Digital Access Platform (DAP). They have introduced new key features like the SmartQuiz Builder (SQB), a Learning Management System for online courses, and the List Building Bot. Notably, these additions have been driven by real client needs, emphasizing a practical and client-centric approach. Despite the platform's diverse offerings, the advice is to "start small." This means initiating projects on a manageable scale rather than being overwhelmed by the multitude of DAP features. The paramount importance placed on speed to market underscores the significance of swift and focused implementation, ensuring that businesses can efficiently leverage the platform's capabilities without unnecessary complexity. Below is our most recent interview:

Online Hub

A membership community is a way to create a way to build an online hub for recurring revenue. Software as a service, or SaaS, is a form of membership. You’re probably aware that Microsoft Word, Adobe tools and many online subscriptions follow this subscription-membership model.  When interviewing Veena Prashanth, co-creator of the membership software Digital Access Pass, we defined what is entailed in creating a membership community, why we need a plugin and how to manage products. We also delved into learning management systems and the LMS she has now created for DAP. Membership communities work extremely well along with online courses and she answered the question, Why?

In this article, we will talk about the 5 w’s, the what, why, where, when and how of membership platforms and membership communities. We will start with defining what a membership community is.

Why a Membership Community?

A membership community allows you as an entrepreneur to create content that can generate residual income. The content can be dripped out in stages or available all at once. There are many options, depending on the type of program that is developed. Most content access can be completely automated.

Membership software, when set up correctly on the back end, frees up the originator from sending links, passwords and even content on a continual basis. The content is already created and new content can be added to at any time. And the program is formatted to send a link to reset a password or allow the user to update billing and other information. I’m assuming most everyone is familiar with the process of resetting a lost password!

When choosing a WordPress hosted platform, speak with your web developer as to what you need to have on the back end of your website. I needed access to a C-Panel on my server, but every platform is different. I would strongly advise you to choose a platform with good customer support. Most have a done for you option, which I suggest is best for most. I’m fairly tech-savvy but I spend more time than most need to spend on tech issues. Because I help others with tech , I have found it’s helpful for me to have first-hand experience on how to troubleshoot.

When to Start a Membership Community

You can start a membership community at any time. Some start very small with a very low entry point, such as $7 a month. As long as you have something of value to offer, you can create a membership community. The trick is not only to gain members but keep members. What you start, you should be prepared to continue. This is where many find themselves caught in the cycle of content churn. To keep members engaged, putting out new content can get exhausting especially if it’s daily, weekly or even monthly.

Members in a membership community can also face exhaustion with overwhelm. Remember, your members only have a certain number of hours in their day. More content is not always better! But engagement and encouragement are always a huge plus for a membership community. When starting the music membership, Learn Music Again, I knew I needed to have the attitude of taking on a group of private students. This takes focus as I take each member’s growth seriously and want to make sure they are gaining value. As they experience success and the joy of learning, there is a better chance they will stay on as members!

Veena’s main word of advice, and one I hold true as well, is to start small. You can launch a membership community basically overnight. She launched her Membership Site Lab with one Sales Funnel Simplified course. Her site has grown from there. There is no magic formula, as every membership community will look different. I strongly suggest you consider a membership community. It is definitely a big part of future business as many are regrouping, reinventing and restarting. Check out: Digital Access Pass

Four principles to leave you with: Don’t be afraid of the tech. Create a solid plan. Pursue a quality membership platform. Start! I wish you much success! And make sure you check out Learn Music Again music membership!

1143 words