Think it's too late to start a business in your 40's or 50's?

What if I told you studies show you are actually in YOUR PRIME to start a successful business RIGHT NOW?

If you secretly Google, "How Do I Start a Business?" from time to time only to get overwhelmed or discouraged, this page is for you!

Maybe you've 

even searched that more than once, 

but worry about one of the following:

Is it TOO LATE for me to start a new business?

Am I TOO OLD to have a successful new career?

What if I’m NOT TECH SAVVY enough to keep up with the new digital age?

Do I have ENOUGH TIME to dedicate to this in my busy life as a Mom/Wife/Daughter?

And the biggest fear of all . . .

What if I have TOO MUCH TO LOSE financially to RISK starting a new venture?

If so, let me assure you, almost every new business owner has these same doubts and fears, 

regardless of age. And that doesn’t mean that you can’t do it.

Studies show men and women in their 40’s and 50’s are the most likely to succeed when creating new careers based on their skills and passions.

If you still think it’s too late . . . 

check out these notable entrepreneurs who started their famous enterprises later in life:

Vera Wang designed her first wedding dress at age 40.

Arianna Huffington started the now famous “Huffington Post” at age 55.

And Colonel Sanders franchised “Kentucky Fried Chicken” at age 62!

And you can do it too!

You just have to get out of your own way first. But, don’t worry, I will show you how.

Becoming an Entrepreneur in your 40’s, 50’s or even 60’s is not only possible, 

it’s actually the perfect time.  

Maybe you are stressed out at your current job with no end in sight.

Worn out at home and looking for inspiration outside of your family obligations.

Dreaming about turning your passion into your career.

I know this can seem impossible, overwhelming, or even, downright terrifying. But I am here to tell you —  I did it and you can do it too. By starting with the small baby steps I will teach you, you will build your confidence gradually. Prevent the normal doubts and fears from engulfing your dream. 

This way your later years become the most successful and enjoyable time of your life, instead of a long slog to retirement!

I will show you how to start this business on the side, so there is little to no risk to you financially. Get help clarifying the best business to start at 40 and beyond, without losing your life savings! Dip your toe in with these small steps I will walk you through personally today . . .

Try these 3 easy and fun-to-use, 


100% FREE to you!

3-Step Process for Getting Your New, Successful Business Off the Ground Today!


Download the fillable, “Side Business Template,” a quick-to-do, guided journal.

Side business template-Deborah Johnson

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Get your wheels turning by following simple prompts that walk you through a self-guided exploration process. Simply fill in the blanks and I promise you will go from doubtful to hopeful when you see what you come up with! This is a free goal-setting worksheet to get your feet wet, brainstorm possible career options, and help you overcome commitment phobia. Take the ideas that have been swimming around in your head and put them on paper. Then the kind of business to start will become much clearer to you.


Working Remotely Webinar-Deborah Johnson

Watch my FREE Webinar, “Working Remotely  Through Any Economy” and get your FREE webinar Download!

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This hour-long webinar takes off where the “Side Business Template” ends. Many have been forced to work remotely and now realize it’s entirely possible, on purpose! Create more time to travel, more time to spend with your family and more time for you! All while leveraging your experience, skills and passions in a sustainable, profitable business to provide you with the life you always wanted.

If you want freedom in your life and business, putting proven steps together to work remotely will help you develop more freedom and be more effective. And you don’t even have to travel! 



Check out the new Online Course: “A New Way of Doing Business: Create a Life and Business You Own (& Doesn’t Own You!)”

See more details for this exciting new full service business set-up course below. In this 2 hr. course you will get turn-by-turn guidance for navigating your first business and ensuring it’s a success. Forget the antiquated “business plan,” and learn my multi-faceted “automation hub” approach. I teach you the shortcuts and time-saving marketing techniques that allow you to truly enjoy your new venture, while still leaving time for your full time job, family, and much needed down-time.

Please Note: There is no obligation to purchase by signing up for my email list. If you do choose to buy, once the course becomes available, there is a 100% satisfaction guarantee for the first 10 days to see if it’s right for you. As long as you at least attempt to access the account, that is.

Curious, but still have doubts if starting a business is right for you?

You may be surprised to hear some recent findings about successful entrepreneurs and age. MIT professors studied entrepreneurs that founded start-ups and learned that 40 year olds were twice as likely as 25 year olds to found successful companies. And, believe it or not, those entrepreneurs were in the tech industry! A place where only the young and hip are thought to dominate. But these stats are common among many different industries.

Census records, compiled across all industries, found that the average age of successful entrepreneurs in the top 1% was 42! Why is this? Experience and Expertise.

By your 40’s you have more experience, strategy and good old-fashioned know-how to bring to the table. Even if you are just starting out, your life experience puts you miles ahead of the younger competition. You can create a business around what you really want to share with the world and what you have spent a lifetime learning about. 

I call this Starting a Business at “Half-Time”

and even wrote a whole book about the subject called, 

“Women at Half-Time”

Women at Halftime Book

Eliminate the frustration, guesswork, and stress that can often come with starting a new business on your own.

(Don’t worry, this applies to men too. I wouldn’t leave you out, fellas!)

Hi, I'm Deborah Johnson

your new business start-up coach, and biggest champion! By using methods I learned while building my own successful businesses in music, speaking and coaching, you can save your time, money and sanity. I teach you how to start a business  step-by-step later in life without the hassle, stress or headache. By sharing the mistakes I made and the tech tricks I have learned over the years, I prevent the overwhelm caused by constant trial and error. This causes many budding entrepreneurs to quit before they even get started, and I want to see you excel!

Let’s face it, by middle age, most of us have responsibilities — the mortgage, the car payments, your family — and most women/men at half-time are experts at juggling all of those responsibilities. The good news is — your Wonder Woman or Superman-like multitasking skills are precisely what makes you the perfect business owner!

I will help you get over all the normal insecurities to create a “Second Act” that puts your best skills and life experience to work FOR you. Whether your goal is more time with your family,  more fulfilling work, or a cushion for your retirement, I can teach you how to build it from the ground up. I get that because I did it myself, and I started out with the same fears, doubts and insecurities you are probably having. I just learned how to overcome them, with practice and a lot of “gut-work.” I learned my lessons and I want to share them with you, so that you don’t have to make the same mistakes I did.

Deborah Johnson

My Journey 

Speaking of “acts,” I traveled the country as a touring musician with “Double Grande Pianos” dueling pianos, a sought after variety act performing world-wide. I booked not only my act, but showcases for other musicians in regional art conferences across the country. Also, I have created Grammy-nominated songs for multiple albums that I am still receiving residuals for. I don’t say this to toot my own horn, (get the pun?) but to let you know that I have founded many successful businesses myself. And I did it on my own, from the ground up.

I have performed as a professional touring musician, created online learning programs, coach business owners, and book continuous work as a motivational keynote speaker. I’ve created original musicals, which required a lot of coordination and planning among various teams, and produced headlining acts. 

My truest passion is to create projects from inception to finish by cultivating a successful path.

I find it extremely rewarding and think you will too. This is the insight I want to share with you to help you develop your dream business. I want you to experience the same freedom I found as an entrepreneur, by forging my own way. By the end of your Hero’s Mountain journey with me, you will have the best gift of all . . .

A Business That YOU OWN, but that DOESN’T OWN YOU!

A New Way of Doing Business-Deborah Johnson

Get notified when

“A New Way of Doing Business”

Online Course Now Launches!

A little taste of "A New Way of Doing Business..."

Here are just a couple responses to our programs... 

We have many more testimonials but here are just a few!

Mary Lou Clark

Retreat Attendee

...your message was such a breakthrough

"I can fly!" shouted Mary, jumping from her seat. Your message was such a breakthrough for me!

Cate Gremillion

Conference Attendee

...very helpful!...

Your workshop was very helpful for me to get unstuck!

Lucy Buchan, PhD

Workshop Attendee

...practical tools and helpful perspectives

Gave me practical tools and helpful perspectives to facilitate transition and adapting to change! 

100% Satisfaction Guarantee for 10-Days

Please Note: There is no obligation to purchase by signing up for my email list or webinar. If you do choose to buy, once the course becomes available, there is a 100% satisfaction guarantee for the first 10 days to see if it’s right for you. As long as you at least attempt to access the account, that is.

From me to you...

I want to see you succeed! My goal is not only to give you content, but confidence, backed by research and tools that are necessary to give you the best possible chance for unbelievable success and fulfillment! So make sure you get your spot!