November 4

How to Expand Your Business Through Diversification

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How to Expand Your Business Through Diversification

Deborah

Expand Your Business

There are so many programs, courses and coaches touting ways to expand your business, but there are some very basic simple steps we can all follow that don’t take a rocket scientist to decipher. In this article, based on an interview with Nada Lena Nasserdeen, I will share some basic principles that helped her expand from individual coaching to helping companies worldwide enhance their culture through people development.

The #metoo movement propelled her business from working with mainly women to a larger, more inclusive focus. Her musical performance chops definitely helped her hold an audience, but for growing her business, she needed a plan! A simple plan that can be replicated with a strong systematic approach helped her scale and will help you as well.

11-3-20
Women at Halftime by Deborah Johnson How To Expand Your Business Through Diversification with Nada Lena Nasserdeen 11-3-20
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Importance of a System

A workable system will free you up. It’s what I speak about in the webinar Working Remotely Through Any Economy. If you have a good, automated system in place, you can step away from your business and it will keep going. It’s also a secret to creating residual income that works while you sleep!

However, it does take planning. Here, will talk about how to expand your business with four basic steps including starting with a plan, replicating the plan, customizing your process and creating your repeatable system.

One: Start With a Simple Plan

What are you doing now that’s working? Nada saw what was working with the #metoo movement and immediately started implementing more of the soft-skill training that was already very effective, but took a big jump with the new movement. We sometimes discount the small areas that are doing well and focus on the larger areas, thinking they will eventually grow if we pour more work and time into them.

Remember the Peter Drucker principle on planned abandonment. Focus on what you’re good at and abandon everything else. This is especially important for artists and multi-taskers as it’s very difficult for those personalities not to do everything! (I am one of them!)

Two: Replicate That Plan

Once you have a plan that works, then replicate it. This will work well to create organic growth that is sustainable. The first time I met Nada for lunch several years ago, her business was one-on-one. Now, in just four and a half years, she has a team of twelve. This in part is because she started replicating her plan with the solid curriculum she developed in her one-on-one growth.

If you have a plan that’s working, document it and work on a way to replicate it. This takes work and even more planning. It’s almost like writing a new book as you document your own intellectual property with curriculum and content. This can take form in books, online courses, webinars, workshops and other methods. Also, remember to always protect your intellectual property! (Free: Goal Setting Worksheets)


Three: Customize Your Process

You want your product to be unique and sound like you. There are a lot of clones and programs that all sound alike. How do you distinguish your material from the glut of information in books, on the internet and in courses?

Take the time to put your individual stamp on your process and your content. Definitely don’t copy—that is infringement of copyright! Realize though that in most every song, there are really no new completely new tunes. The notes are just arranged in a different order, or the chord structure is slightly tweaked. Even Elton John studied the Bach chorales to follow some of the basic chord structure. We want to know that your process is yours, and not just a cookie cutter clone.

Deborah Johnson Expand Your Business

Four: Create a Repeatable System

This is where licensing and residual income come in. If you are able to create a repeatable system, you can grow your business organically and with sustainability by repeating it. You already should have great content that is uniquely yours. Now spend the time to put together a system that is easy to repeat and implement. (See: A New Way of Doing Business)

There are many entrepreneurs doing this with creating affiliates. Even Amy Porterfield, teaching a very popular course on creating online courses, has a very large affiliate program. She has a solid system, quality content, and a team that helps her run the repeatable system throughout every launch. This has done extremely well for her.

If you are interested in growing and learning, check out our online courses here: Online Learning

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About the Author

DEBORAH JOHNSON, M.A., creator of Hero Mountain™® and past President of Los Angeles National Speakers Association, is an international award-winning music artist, author, speaker and National Media Commentator. Deborah provides principles to produce a successful second half, creating momentum and getting unstuck, reaching expansive goals and a desired lifestyle. Up for multiple GRAMMY Awards and spending over 20 years in the entertainment industry, she's an expert on how to constantly reinvent yourself in a gig-economy. She is also the recipient of the 2018 Women's Economic Forum Exceptional Women of Excellence Award. Deborah is the author of 4 books and speaks and performs in both live and virtual events.

Deborah

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